Personal Injury Law Firm

Challenge: 

In 2025, a Personal Injury Law Firm in NJ wanted to establish their brand and drive leads in the market without the expense of purchasing a large broadcast TV campaign in the high-priced NYC market.

Solution:

We leveraged our Digital TV/Video options to help reach a targeted audience using YouTube TV, Addressable Targeted Pre-Roll Video, Addressable Targeted CTV, and CTV Completion Retargeting using Pre-Roll Video, which retargeted people that completed the CTV commercials to further drive message frequency. In addition, we tracked conversions from CTV & Pre-Roll to track view throughs, phone calls, chat initiations and clicks on a Free Case Evaluation button on the landing page. Our target audience included A24-49 with interests in

Law & Legal > Accident & Personal Injury Law & Legal

Interest > Industries > Construction Industry

Purchase Intent > Legal Services > Attorneys

Demographic > Occupation > Construction

Results:

Over the course of the 5-month campaign, Nexstar Advertising’s campaign delivered Total of 4,378,167 completed videos and 2,748 conversions. Further analysis showed that 86% of the conversions were view through conversions and 53.5% of the total conversions were Phone Calls, clicks on the Free Case Evaluation buttons or Chat initiations.

Of the trackable conversions, 77% were received from CTV90 tactic and 15% were received from the Pre-Roll completion retargeting.

Nexstar Advertising’s campaign yielded

4,378,167 completed videos

2,748 conversions

53.5% conversions were Phone Calls, clicks on the Free Case Evaluations button or Chat initiations